Why is this site in English when it is about
alumni of a Bulgarian school? Here are our reasons for this:
Required by law for our organizational structure. ELS Alumni Club is
a non-profit organization, registered in the US and as such, it needs to
have it's herald, bylaws and any other official documents in English.
Optimal for all of the ELS Alumni Club functions. As an alumni
organization we need a website that's versatile enough to support all kinds
of activities and transactions that we are or eventually will be involved
with - career networking, college advising, online members directory,
donations, financial services, etc. Since we don't want to reinvent the
wheel, we are re-using several existing components to add the necessary
functionality and to integrate our website with those of external service
providers, which require all transactions to be in English.
Google friendly. Search engine optimization is the process of
improving the quality of traffic to a web site from search engines via
natural search results, such as targeted keywords. As an alumni website we
have our dedicated users, thank you all, but bringing more traffic
ultimately means building a stronger community. In order to increase our
site relevance in the WWW space, we need to consider how search algorithms
work and must adjust our presentation and structure in such a way so that is
easy for search engine indexing programs to spider the site.
Multilingual. Our website is actually both in English and Bulgarian.
We understand that The English Language School has a big group of students
and alumni who studied German as their foreign language and we don't want to
lose them as friends or as readers, that's why most of our content is in
English and Bulgarian language (German coming soon too).